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010 - Why People Don't Get Your Work

Creative Pep Talk

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The Importance of Specialization and Focused Portfolios

This chapter explores the significance of having a targeted portfolio, comparing a scattered one to buttered spaghetti. It emphasizes the creation of work that may polarize to find a true audience, as well as the speaker's personal experience of straying from specialization and finding greater fulfillment by specializing.

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