S2E32: Marketing in the Metaverse with Candice Beck - Director of Social, Influencer and Web3 at Chipotle
Into the Metaverse
The Use Cases for Consumers to Enter the Metaverse
Young people are using Roblox and their virtual identity to express a part of themselves that they might not feel comfortable expressing in the real world. I think this is just a new way to interact with a brand you already love or it's a way to get to know a brand that might be a little interested in your community. People like to be part of something new where there's good or interesting energy. That's the metaverse right now. There's just so much exploration and innovation to be done there.
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