Stacking Growth | The B2B Marketing Podcast cover image

S2 E8 - Talking with VCs about Demand Gen

Stacking Growth | The B2B Marketing Podcast

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The Mindset That Is Needed to Be Changed in Marketing

Investors have been operating on financial models that have been built around the m c l. They talk front to back about how much money is allocated towards a lead coming in at the top and how much it should cost, and conversion rates all the way down to where it turns into revenue. So if from their perspective, if they are wanting to invest their money in the most effective way to build value in your company as fast as possible, well that's definitely not going to be running lead gin campaigns on down lotable content. It's going to be taking a fraction of that and going to asum info company, getting those leads immediately,. Getting your salespeople started there, and then investing

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