Two other metrics, again, similar to the other a morals that we talked about you on a track here, is compounded monthly growth rate. If see, this is a more important metrick for consumer businesses, right? Because volume of consumers matter and therefore it's really important to track your monthly growth rate in a compounded way. And similarly, when it comes to consumer businesses, you should pay attention to use your attention, not necessarily dollar attention, because the volume of users matter.

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