How to Conduct Research for Conversions

You design stuff and you come up with stereotypes. You create images in the way that you think that it would map their personality or something like that. And then you go and look at the channels, what kind of functionality do we have here? Is it in-store, in the physical world or is it, for example, in social media or Google AdWords?" "It's more about looking at what kind of interactions can we get from each channel," he says.