
Most Branding Doesn't Work. Try This Instead.
The Digital Marketing Podcast by Exposure Ninja
00:00
How Brand Advertising Has Got Significantly More Rubbish Over the Last Decade
Lloyd's banking group has lost the benefits of banking with lloyds, and we've just got a very broad message of getting briton savors closer to their dreams. Then eventually, lloyd's brand advertising goes beyond, you know, us p's beyond implied benefits. Just a pure farce, where we have the famous by your side. These are beautiful cinematic ads showing these galloping horses galloping through towns and villages and factories. And there is absolutely no connection with the bank. Because as an exercise to convince people to switch banks, which is a very difficult thing to do, it's completely pointless.
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