Copy Blogger FM Podcast - How to Inform a Blog Post

Andy Crestedina: The more you think about who has the answers, really credible answers that you need to inform this post, the more epic the post is going to be. So maybe there are university professors that you could interview. You would probably want to read books with different points of view and then take a look at those books and go to the back in the footnotes and read the sources they cited. If you do have an archive it can be really worth it to go back in time. And of course if you have been producing content for a while you probably have some of these in your own archive.