3min chapter

Thoma Bravo's Behind the Deal cover image

How ABC Fitness Keeps Your Gym Running

Thoma Bravo's Behind the Deal

CHAPTER

ABC - The Proof Is in the Pudding

ABC was for 37 some odd years, a tech-enabled service company. And as we were all acknowledging to capitalize on the market opportunity before it, it really needed to become a true technology company. So that pivot to becoming truly technology driven with competent product management leadership and thinking about roadmap has been very successful. Bookings have tripled or quadrupled since that time.

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