6min chapter

Marketing Against The Grain cover image

How Community Can Accelerate Your Go-To-Market with Patrick Woods

Marketing Against The Grain

CHAPTER

Community Is Everything and Nothing at All?

Community can mean everything and nothing at all. What do the members of this community expect when they show up? And i think that's a helpful way to sort of dissect the difrent hearts. For most companies, you typically see either build a community of product or community of practice - but which one is right for your business? We're learning a lot from our amazing customers who have great communities of their own.

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