22 - Starting with the Customer and Working Backwards
Stacking Growth | The B2B Marketing Podcast
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How Do You Change the Mind Session?
Ike: I've seen companies at do legon a hisses off the sells team cause it's a waste of their time. When they get a lead, they're like, i'm focus on my original territory. Idont don't bombard me with this. But then over a course of five, ten years, they're making like five millionr plus from this lead generation company. So hen we start to look at cost, opportunityr cost forem acquisition, that's where it's not sustainable.
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