Nir Eyal: Changing Habits For Good
42courses Podcast
00:00
Introduction
I'm a behavioral designer, so I help companies build products and services that build healthy habits in users' lives. So my first book is called Hooked How to Build Habit Forming Products,. And then my second book is about the other side of the equation. Indestractable is about how do we break bad habits - but of course it's not the same products. We want to get hooked to the healthy products that help us build good habits.
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