The Illusion of Ease

It's really the marriage of this sort of pseudo literary elevated with a little ironic twist tone, even in the caption of a sweater. That is not a thing that you would give a lot of thought to, right? But it really is part of what they did so well and what separated them from the pack. It was so hard to achieve. I mean, Arthur's senator really like for 20 years tormented his copy editors to come up with these little pithy, perfect little phrases.