Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
Business Wars
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Intro
Set in the competitive ice cream industry of 1958 South Bronx, this chapter follows the struggles of a small company facing the loss of customers to larger brands. As the boss grapples with the urgent need for a unique product to stay afloat, the harsh realities of market competition come to the forefront.
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