Nike - What's the Story?

"It's not about budget. It's what's the story? What do you, what's the insight that you're trying to convey?" he says. "Night was ahead of the game because that is what people are kind of gravitating towards" He adds: "You could take the biggest sport moment in the world and a multi-million dollar commercial by a big brand could get out viewed by just an individual who happened to create a TikTok video"