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14min chapter
How brand equity drives growth
The WARC Podcast
Understanding Brand Equity
This chapter explores the significance of brand equity in data-driven organizations, detailing the Barra score and its predictive metrics for business outcomes. It emphasizes the link between brand equity and performance, revealing how effective measurement can enhance marketing strategies and financial stability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode