Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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When Cognitive Disfluency Is Beneficial

Michael asks about disfluency; Adam explains that occasional friction signals importance and enhances attention and deeper processing.

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