Testing Eco‑Labels: Colour‑coded A–E Ratings

Have you ever considered how the clothes you wear were made? Would you choose more sustainable options if they were clearly labelled?

Dr Shane Timmons joined The Last Word to discuss new research conducted by the ESRI's Behavioural Unit which found that 'eco labels', which highlight an item of clothing's environmental impact, lead shoppers to make more sustainable choices.

Catch the full chat by pressing the 'Play' button on this page!