16min chapter

Clearer Thinking with Spencer Greenberg cover image

Measuring everything that matters (with Doug Hubbard)

Clearer Thinking with Spencer Greenberg

CHAPTER

Uncovering the Value of Information

This chapter explores the economic constraints of measurement and computing the value of information, disrupting traditional measurement practices in decision-making processes. It emphasizes the significance of including considerations like cancellation risk and technology adoption rate in business modeling to enhance success rates of new technologies. The discussion extends to applying the concept of value of information in personal decision-making scenarios, highlighting methods to reduce uncertainty and maximize opportunities.

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