Are You Running Revenue R&D for the Next Program?

All of your programs are going to sit on the same, that same pipeline, that same revenue R&D pipeline. They're all going to be plotted against, you know, next to one another. This is like program contingent. And it's just a way to view things. It's like an actual scientific process to take a program, which sometimes is synonymous with a potential channel, like Google or LinkedIn and run those programs through this.