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Maximizing Value in Your Niche

The Unique CPA

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Navigating Business Development and Marketing Strategies

This chapter covers the speaker's journey from comedy to accounting, emphasizing the importance of finding a niche and sharing knowledge through writing and speaking. It discusses effective marketing tactics, building online courses, and leveraging various sources for inbound leads. Additionally, it explores the concept of value pricing, custom pricing strategies, and the value of niche expertise in driving successful businesses.

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