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Pop Mart: The History & Economics | Max Levchin, Jim Belosic

TBPN

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Toy Marketing Trends and the Growing Influence of Gambling Elements

This chapter explores innovative marketing strategies for brands to keep consumers engaged, focusing on playful product labeling. It also highlights the increasing incorporation of gambling elements in toys, the success of Build-A-Bear's stock, and the international growth of the Lububu brand, particularly in China.

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