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14min chapter
480 MKTG STINX by Bob Hoffman
The Marketing Book Podcast
Revealing the Truth Behind Marketing Myths
A deep dive into the misconceptions surrounding brand loyalty and consumer behavior, challenging the traditional beliefs held by marketers. The chapter sheds light on the disconnect between marketers and consumers, emphasizing the superficial understanding many people have of brands and the lack of deep emotional connections to products. It explores the importance of creating brand fame through advertising and the complexity of human behavior in relation to purchasing decisions.
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