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SBP 030: Solving for Incrementality, with Avinash Kaushik

Sleeping Barber - A Marketing Podcast

CHAPTER

The Importance of Giving Marketers Additional Budget

A conversation about the significance of providing marketers with more budget to explore new ideas and strategies, and how larger organizations have an advantage in this aspect compared to smaller ones. They also discuss funnel metrics and the use of the funnel framework in marketing.

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