How I Built This with Guy Raz cover image

Advice Line with Tom Rinks of Sun Bum

How I Built This with Guy Raz

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Navigating the Beach Brand Landscape

This chapter explores the journey of a beach lifestyle brand focused on women's hats, emphasizing the need for stylish yet functional designs. The founder discusses challenges in marketing within a competitive landscape and the importance of unique branding strategies. Additionally, the chapter highlights the role of micro-influencers and strategic collaborations in enhancing visibility and credibility for the brand.

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