
Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left Outdoor Voices, how brands can leverage crypto, and creating a CBD line
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
00:00
Co-Creation for Value Creation Initiatives Between Brands
Co-creation when you're kind of creating as well with your fans or what hopefully will be customers sounds very like utopian but it's also maybe too many cooks in the kitchen. coordinating mechanism for value creating initiatives between brands advanced so there's different ways to allow brands to co-create. Brands that do this right will essentially super charge affinity around the brand.
Transcript
Play full episode