Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series)
The Marketing Millennials
00:00
Marketing Tools Are as Good as the Person Who's Running Them
Marketing tools are as good as the person who's running the marketing tools. News is a great fit for so many brands, but I also think that ultimately what you want to be doing on these social channels is ultimately converting people into your own database. You want to be converting people into either your email list or your email newsletter because it's like, it's the ultimate nurturing tool. There's a lot of new things that are in the book, but it's more about the approach that I think that has shifted for me.
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