#47: Content Creation for Your Online Business with Melanie Deziel
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
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Navigating the Shift from Journalism to Branded Content
Exploring the professional journey of transitioning from traditional journalism to branded content creation, the chapter discusses the impact of digital media on career paths and content creation strategies. Emphasizing the importance of creating valuable content for brands without being overly promotional, the speaker shares insights and examples of successful projects with General Mills and Netflix. The conversation delves into building trust with audiences through authentic content, addressing skepticism, and utilizing transparency and communication to foster loyalty.
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