How to Measure the Impact of Bottom of the Funnel Content

How do you get a handle on how well bottom of the funnel content is actually working at sort of achieving this? Yes, it's a good question. The best way is just to talk to a sales team and try to figure out if they are finding the content useful. Do users that sign up eventually, did they interact with that content at some point? Ah, yes, tey're just getting that anecdotal fee back is really valuable.