The New Quote Algorithms, You Know?

We're at a place where now we talk about it. It's like we need to change the metric for our, or the formula that, that deems goals and, and our milestones to kind of create better, qualitative, results rather than just quantitative. And so we're right in the midst of designing these new kind of quote algorithms,. if you will, for our internal teams to drive more qualitatively to success. So we have these new measures that we're deploying...It's going to be interesting to see going into 14, the impact with the qualitative piece of the business, which is really, I think, essential to what we've done as a brand.