Protein Marketing and Industry Response

Episode 2749 - Vinnie Tortorich and Chris Shaffer go over the new Dietary Guidelines that have been released, and whether they are on the right track. https://vinnietortorich.com/2026/01/the-new-dietary-guidelines-episode-2749 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK workout videos The New Dietary Guidelines First: Vinnie's NSNG® VIP Group opened up January 2, 2026! Vinnie's workout videos, group calls, and supportive community are waiting for you, FREE to all members who join! You will find all the available content after joining the VIP group here: https://nsngvip.com/join There are improvements, but a few things may still be lacking. (3:30) Protein levels are better, but recommendations for fat macros are still off. Institutions will follow the written guidelines, which are not necessarily reflected in the upside-down pyramid graphic. Institutions, like schools, have contracts with Big Food companies, which will affect how closely they follow the guidelines. (12:15) Chris goes through some of the guidelines. (15:30) The fat intake recommendations are off, in Vinnie's experience. (24:00) Saturated fat is limited to 10% of all fats. (30:00) Vinnie believes these guidelines are good overall, but didn't go far enough. (33:00) Institutions, companies, congresspeople, and others would most likely push back on a larger sweeping change. Whole grains, packaged breakfast options, and processed foods are at the bottom of the upside-down pyramid, and rightly so. (41:30) Limiting ultra-processed foods and refined carbs is recommended. (46:00) No meal should contain more than 10g of added sugars. It even defines what "added sugars" are. The last point discusses sodium and electrolytes. (54:30) A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $400 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. Don't forget to sign up for the NSNG VIP group. Vinnie's video workouts will be free to all members! (1:05:00) You can get on the wait list -https://vinnietortorich.com/vip/ Also, you'll want to join as soon as it opens, because once it closes again, it will be closed indefinitely. You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, website, and Substack — they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries