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Dr. Brandon McFadden: Consumer Sentiment and Gene Editing

Talking Biotech with Dr. Kevin Folta

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Why Do We Care What Consumers Think About GMOs?

Why do we even care what a consumer thinks about a technology in food? Yes, that's a great question. There are several reasons, in my mind, why somebody might be concerned or be interested in researching consumer concern of a food technology. We see a lot of scientific evidence, right to show that human actions are causing climate change. And and there's a lot of people thid accept that, right? They axcept that scientific evidence, and they say, ocanwin to change my behavior.

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