What if the supermarket wasn’t built to serve you, but to shape your behavior?

In this Around the Table, Andres and Sjacco dive into the past, present, and future of the supermarket. From the invention of self-service shopping to today’s AI-driven, loyalty-hacking digital stores, supermarkets have completely redefined how we buy, what we value, and who benefits.

We explore:

The hidden history of supermarkets and why they rose after war and crisis
How today’s layout tricks and retail media strategies subtly influence your choices
Why private labels are dominating shelves—and what that means for food entrepreneurs
The future of online shopping, gamification, and hyper-personalized pricing
Whether supermarkets are evolving… or just becoming more manipulative

We also spotlight the People’s Food Co-op, a consumer-owned supermarket reinventing what retail could look like in a fairer, more local food system.

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