6min chapter

Equity cover image

Equity down under: How Australian startups can crack the US market

Equity

CHAPTER

The Success Story of V2 Food: From Market Demand to Strategic Partnerships

This chapter discusses the journey of V2 Food, a venture science company, as they successfully identified market demand, collaborated with national science agencies, and co-founded a plant-based meat business with a Burger King franchise owner. Through strategic partnerships, V2 Food quickly entered the market, achieved widespread distribution, and surpassed the growth and valuation of larger offshore plant-based meat companies.

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