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#44: How to Write and Deliver a Captivating Speech

Marketing Made Simple

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Speaking Is Not About You, It's About Your Experience

A speech is a performance, plain and simple. And there are two parts of a performance. There's the substance, and there's the experience. So if you start with that experience, what's the experience you want them to have? It's kind of like having the picture on the the front ofh puzzle box,. But this is like giving yourself that picture on the puzzle box and something to shoot for.

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