19min chapter

The ONE Thing cover image

447. Exactly What to Say - The Magic Words for Influence and Impact

The ONE Thing

CHAPTER

The Power of Preparing Spoken Communication

The chapter underscores the significance of preparing spoken communication like written content, discouraging the common error of trying to write, perform, and edit spoken messages simultaneously. It explores the impact of effective communication in various life aspects beyond just sales, sharing leadership insights and experiences transitioning to a sales training business. The narrative delves into the importance of intentional communication, advocating for preparing and crafting spoken messages to influence others positively in critical conversations.

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