The Mind of an Architect
99% Invisible
00:00
The Third Arm
Ravenna Helson: Creativity has always had something magical about it. She says people thought that you couldn't study creativity because it was too nebulous and unconscious. But Ipar set out to capture it in a methodical, scientific way; they studied 40 of the world's most famous architects. What they learned helped transform the way people think about creativity today.
Play episode from 02:33
Transcript
