2min chapter

Americast cover image

Profile: Who is Donald Trump? (Part 1… The Brand)

Americast

CHAPTER

Building a Brand: The Evolution of a Celebrity Businessman

This chapter explores Donald Trump's brand evolution, emphasizing his strategic endorsements and the paradox of celebrity marketing. It discusses the significant impact of 'The Apprentice' in shaping his public persona, despite the mixed success of the products he promoted.

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