How to Optimize Your Google Ads for Longer Buy Cycles

How does it work on the ad side? Is it just like some sort of variable that says Google search intent or something like that? And you give it the keywords or how does that work? Yeah, 100%. The way that we do it is we just go, hey, look, people who are searching for this keyword, these key phrases. That's a great way to get started. We find that that gets really good conversions.