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The Playbook Of Learning In Public & How To Thought Lead (feat. Shawn @swyx Wang)

Build In Public Podcast

CHAPTER

Is Machine SEO Better Than Human SEO?

I think a lot of people get bogged down by am I writing questions and the answers in the way that somebody would find them easily on Google? So how do you what your balance? Yeah. I have a distinction between machine SEO and human SEO. Machine SEO is like, yes, people are typing that into the Google search terms. You need to rank for those terms that are already established. Human SEO is completely opposite. You are trying to rank for terms that don't exist yet. Because if you coin a new term, the search volume will be zero. But because you were right, you will have created that search volume and made the whole journey around you fit that thing.

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