How to Create an Enemy in a Business

I was pitched by a PR firm in like November 22 so when the brand was a few months in I made a bit before that and I said oh PR great like I've never done that before this all make our brand seem way more legit. But honestly it was just a waste of time you know in hindsight it should have been obvious um we got a few articles didn't drive any revenue in my opinion. You can't afford to be wasting time and money on shit that isn't absolutely driving growth which is the most important thing for your business. And number eight create an enemy internally and externally the internal one I have is probably something I shouldn't share but maybe it's a big certain

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