How to Create a Workflow That Is Friendly to Trending Topics

I think in the age of like chat GBT and things like that, you're much more likely to get like actual, like unique content and quotes. So our flow is standpoint view. It identified the topic. You see that it has a minimum traction or it really touches something that is actually irrelevant for the brand or the product. And then you talk with the content team to see how it connects with the activities already in place, right? I can definitely see how at some point that can be actually the tricky thing, but you don't have already in place a workflow that is friendly to trending topics,.