Revolutionizing Formula One through Entertainment and Diversification

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Exploring Formula One's shift towards creating an engaging entertainment experience, driven by Liberty Media's initiatives to attract new fans and expand the sport's popularity, including targeting younger demographics and females. The chapter also delves into the impact of the pandemic on Formula One and the successful series 'Drive to Survive' on Netflix.

The cost of Rishi Sunak’s plan to send asylum seekers to Rwanda could exceed £580mn by the end of the decade, and Toyota’s bet on hybrid vehicles has paid off, so far. Plus, the FT’s Samuel Agini explains how Formula One is trying to reinvent itself. Credit: Formula 1; Netflix

Mentioned in this podcast:

Rishi Sunak’s Rwanda asylum scheme could cost UK £580mn, watchdog warns

Was Toyota’s bet on hybrid cars right all along?

Formula One’s growing pains

The FT News Briefing is produced by Fiona Symon, Sonja Hutson, Kasia Broussalian and Marc Filippino. Additional help by Sam Giovinco, Peter Barber, Michael Lello, David da Silva and Gavin Kallmann. Our engineer is Monica Lopez. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. The show’s theme song is by Metaphor Music.

Read a transcript of this episode on FT.com

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