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Should America Be Run by … Trader Joe’s? (Update)

Freakonomics Radio

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The Paradox of Choice: Cultural Perspectives and Consumer Behavior

This chapter examines how children from various cultural backgrounds perceive choice, particularly contrasting Asian American and white American kids. It further explores the impact of choice on consumer behavior, using Trader Joe's as a case study to illustrate how a curated selection of options can enhance decision-making and drive sales.

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