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Listen to Disney Characters Talk About Targeted Advertising
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Is That First Party Data Really Important to Disney?
In one of the vides, they do very briefly mention what some of th first party data is. And again, all this informationis spread across the four or five vidioso is a little bit hard to pull it all together. One does lay out a short, litle list, which it does say explicitly, content consumption. So somewhere across the disny network, be that disny plus or holu or whatever, they are looking at what content is being consumed. There's also self reported data, which i presume is going to be stuffed like, yes, your address, if you provide that, or something, presumably, how you identify. And then they also say
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