Finics - You're the Electrician for the People, Really?

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Finics is a payments infrastructure company. We move billions of dollars every year for platforms specifically. So, it could be a restaurant management company that is going to take cards or different point of sale payment options and then run that through a full suite. Everything that does ticketing, tipping, scheduling, point of sale, that's what our customer provides. And we provide the payments infrastructure that powers them.

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it.