Introduction

Larsen: I've been in the content marketing industry, if you will, for over 20 years now. What i really saw is where i thought we could solve a problem, was there's so many people out theire creating content with no business model. And so that's what the book is about. We're seeing this wave of new businesses start where people are launching second careers. They're not even going to theyre saying, i can create an actual business by developing valuable content to a specific niche and then build that audience and then monotize that audience over time. Larsen: Maybe people should stop focusing on all these influencers out there with a million plus fans