Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

587: How to build a resilient and lasting business (with Sandeep Chennakeshu)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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How to Get Stickiness in Your Business

Mike Me: There are many, many ways of getting stickiness in your business. Banking is another example because once you have all those credits going up and debits going off your debit card, your credit card, it's actually a lot of work to move those things. So at this point, even though my bank doesn't offer me a high interest rate, but to trade this off against the effort of moving and the extra interest rate I'm going to get isn't really worth it. And that's an example of a sticky model.

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