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Marketing and Machines: Strategy and tactics

The Marketing Week Podcast

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How to Maximise Life Time Value

F fatebook is all about putting the customer in the centre and maximising life time value. When i joined the liver am, there was a tat say the way we were usin facebook. We just didn't understand the roll at face couldaplay to help us have a conversation with our existing customers. There's lots of technology that a, thisi progresses very faster forWe need to continue implya, implementing those technologes.

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