A Google Rep Shares His Secrets
Ecommerce Playbook: Numbers, Struggles & Growth
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Using Non-Brand Search as Demand Generation
Ben-Kruger: There are some folks that think of non-brand search as demand gen. He says the fact that it's hard is actually a positive signal, not a negative one. "I don't want to get rid of LinkedIn and Dashboard," he says about his social media strategy. 'If I were running a business, I wouldn't be doing what everyone else is doing'
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