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Has Apple Peaked? Plus, Celebrities Changing Hollywood | After Hours

TED Talks Daily

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Celebrity Ownership and Brand Dynamics

This chapter examines the intersection of celebrity influence and business ownership in the entertainment industry, focusing on a prominent actress who has skillfully built her brand around specific content. It discusses the implications of the streaming wars on content creation and highlights the importance of authenticity in brand ventures, using examples like Fenty Beauty and the struggles of Fenty Fashion. Additionally, it delves into leadership challenges faced by major companies like Disney and the evolving responsibilities of celebrities in navigating their power and influence.

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